Al Pezzo's mission is to allow the people of Saudi Arabia to experience a taste of Italy with its authentic Italian cuisine and charming ambiance.
The main goal of this rebranding was to update and refresh the restaurant’s visual identity to align with current design trends and a new perspective. By improve the brand's visual appeal while preserving its strong brand reputation and aesthetic.
We aimed to create a new logo that embodies the essence of Al Pezzo's Italian brand. By blending classic Italian look with a modern twist and incorporating timeless Italian colors, textures with innovative techniques, and contemporary shapes, we have elevated the brand's visual identity so that it reflects the brand's dedication to honoring its Italian style while embracing a new design landscape.
